She-Ra New Etheria Masterverse Hi-Res Art Reveal

Today Roy Juarez delighted us with the New Etheria Masterverse 40th Anniversary Edition She-Ra action figure package reveal. He teases us with the artwork with several exciting figures and we also get confirmation for Wave 17! This confirms Ninjor as part of Wave 17, so be sure to check out our New Eternia Etheria Masterverse Wave 17 Confirmed article for more information. A few classic Princess of Power figures also make an appearance on the package art. So let’s dive in and take a look at the She-Ra New Etheria Masterverse Official Package Reveal!

Update: Hi Res Art Reveal

Today we get to see the stunning hi res art work for the She-Ra New Etheria Masterverse Package Official package design by Roy Juarez and artwork by Simon Eckert! Plus a closer look at Pop character teases! Here we get to see the incredible hi-res art. Here we can see Kowl and Swiftwind behind She-Ra, and of course if you look closely you can see Loo-Kee in the bushes! We also get a tease for a Masterverse Mantenna!

According to Roy Juarez:

A closer look at the artwork and packaging for the upcoming Masterverse New Etheria She-Ra, the most powerful woman in the universe!

Playing in the Masterverse sandbox:
Packaging Design & Art Direction @manuel_eduardo_caritas
Artwork @simoneckert.art
Toy Design @lavakaiju
Packaging Engineer @lpukhrambam
Copywriter @yesreallyrob

#SheRa40thAnniversary#SheRaPrincessOfPower#NewEtheria#SheRa#PrincessOfPower#MastersOfTheUniverse#Masterverse#MasterverseWave17

Below is the hi-res photos of the packaging.

Here we get to see the hi-res artwork for the side of the packaging. We get 2 stunnng portraits of She-Ra.

A close up look at She_Ra and Swiftwind. You will notice that they both resemble their vintage toy versions!

A more further away view of the entire artwork. I love the nods to Loo-Kee and Mantenna!

A close up of She-Ra’s illustration and the cool 40th Anniversary logo below.

Package Reveal

Below we can see the previous package reveal for New Etheria Masterverse 40th Anniversary Edition She-Ra action figure.

Kowl and Swiftwind both make an appearance on the right side of the package. If you look carefully, you will see Loo-Kee on front of the package.

Here we can see the two sides of the package as well. A clearer view of Kowl and Switfwind! Both reminiscent of the vintage Princess of Power toy versions!

You can check out the 360 degree package video by Roy Juarez here:

Preorder

The 40th Anniversary New Etheria Masterverse She-Ra went up for preorder as part of Walmart Collector Con. Along with Masterverse Vintage Collection Faker, She-Ra will be going up for preorder on March 13, 2025 at 7am during Walmart Collector Con March 2025 edition! It also appears that New Etheria She-Ra is not exclusive to Walamart as the she has also went up for preorder on Entertainment Earth, who also uploaded her box front confirming the New Etheria branding!

Where to Buy

Official Images

She is confirmed as a New Etheria figure as the official description states, “”For the honor of Grayskull, I am She-Ra!” This MOTU Masterverse figure celebrates the 40th anniversary of the TV series, She-Ra and the Princess of Power. Designed at 7-inch scale with 30 points of articulation, this New Etheria edition of the most powerful woman in the universe is based on the vintage toy look and comes with an extra swappable set of hands, a removable soft goods cape with shoulder armor, a shield and a sword. The mythical warrior princess comes with the high level of detail collectors expect and is beautifully packaged in a window box suitable for display. This New Etheria She-Ra will make a great first MOTU figure or an addition to any Masters of the Universe collection. Suitable for MOTU fans ages 6 years and older.”

• Celebrate the 40th Anniversary of the TV series, She-Ra and the Princess of Power, with this MOTU Masterverse action figure of She-Ra, designed in a New Etheria edition at 7-inch scale with deluxe details.
• For the Honor of Grayskull! She-Ra stands with the powers of New Etheria against the Evil Horde, and protects the boundaries of the universe from an invasion.
• With 30 points of articulation, this collectable figure is ready for heroic moves and battle poses.
• Armed for action, She-Ra comes with a shield and sword and a shoulder armor attached to a removable soft goods cape. An extra set of hands provides display possibilities.

Toy Fair 2025 Reveal

She-Ra

Looking very different than the PoP version of the Masterverse She-Ra version 1, this version of She-Ra is clad in a stunning outfit and a soft goods cape.

According to her official description, they are calling her subline “New Etheria.” Huge thanks to Vex N Toys for the heads up! Here is her official description:

Masters of the Universe® Masterverse She- Ra® Action Figure
SRP: $21.99/6Y+| Fall 2025
For the honor of Grayskull, I am She-Ra!” This MOTU Masterverse figure celebrates the 40thanniversary of the TV series, She-Ra and the Princess of Power. Designed at 7-inch scale with 30 points of articulation, this New Etheria edition of the most powerful woman in the universe is based on the vintage toy look and comes with an extra swappable set of hands, a removable soft goods cape with shoulder armor, a shield and a sword. The mythical warrior princess comes with the high level of detail collectors expect and is beautifully packaged in a window box suitable for display.

Images from Mattel’s Masterverse display from New York Toy Fair 2025 are below.

Getting a closer look at the figure, She-Ra’s outfit has so much detail and paints a different version of her, which is a welcomed addition the line. She is pictured with her sword and Shield!

Here we get a nice view of the back and you can see here amazing hairdo!