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New Hiya Toys GI Joe Lady Jaye

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Hiya Toys comes out with yet another release in their GI Joe highly articulated 4″ figure line! This time they revealed the highly detailed New Hiya Toys GI Joe Lady Jaye action figure! Lady Jaye joins the line with the previously announced Cobra Commander , Flint and Firefly. She comes loaded with weapons and accessories, and is a great homage to the vintage and Classified Series figures. This figure will cost $24.99, which is a hard pill to swallow, when you consider that is the same price as a Hasbro Classified series figure. Lady Jaye is set to be released in Q1 of 2024. The new 4″ Hiya GI Joe figures are gorgeous, but one thing is the price point for these figures. The previously announced Hiya Toys 4″ Cobra Commander was said to retail for $19.99, and was just announced in March, so it’s only been a few months, but they are already increasing the price 20%, which is a huge increase.

According to Hiyatoys (@hiya_toys) • Instagram photos and videos:

A master of blending in wherever she goes, Lady Jaye doesn’t just disguise herself as her subject, she becomes her subject. She mimics body language, quirks in dialect, and even the subtle gestures that mark each person like a fingerprint. She speaks countless languages with a perfect accent, enabling her to go undercover in any region around the globe and spy on Cobra operations.

This brand-new Lady Jaye action figure stands at 102mm tall and features 17 articulation points. Faithfully recreating original design from the G.I. Joe. From basic olive drab work uniform to tactical belt, tactical backpack, and other accessories. Even on the 1/18 scale, no detail is spared.

In terms of weaponry accessories, Lady Jaye comes equipped with her iconic spear launcher, while tactical dagger cleverly fits snugly into her tactical belt. The camera device on her tactical backpack supports multi-segment rotation, and the spearhead can be detached from the launcher, providing you with increased playability. Additionally, the product includes a set of interchangeable hand parts for displaying different poses and combat actions.

Furthermore, an exclusive base from G.I. Joe is included. It simulates a ground scorched by battle, scattered with shell casings and debris, enabling you to recreate an authentic battlefield atmosphere right in the comfort of your own home!

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Release time: 2024Q1
Price: 24.99USD

Hiyatoys (@hiya_toys) • Instagram photos and videos

The look of this figure is very reminiscent of the GI Joe Classified series version, from her blue baseball cap to her green skin tight outfit. The details on this figure look incredible for a figure of this scale! The face sculpt is extremely detailed for a 4″ figure as well.

HIya Toys Lady Jay 1
HIya Toys Lady Jay 2

HIya Toys Lady Jay 3
HIya Toys Lady Jay 4

The load out is very nice for a 4″ scale figure. You get her signature javilin rifle, back holster, a knife, a figure stand and 2 alternate sets of additional hands.

Be sure to check out our article on the upcoming Hiya Toys 4″ Cobra Commander , Flint and Firefly as well.

Complete Your GI Joe Collection

Be sure to check out our GI Joe shop pages where we’ve curated figures from Classified Series all the way down to the 1980’s Vintage line and more so you can find the figures you need easier!

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