Willie Wonka and The Chocolate Factory Lego Set Announced

LEGO has unveiled a sweet treat for fans of classic cinema and brick building alike with a brand-new set based on the 1971 film Willy Wonka & the Chocolate Factory. Stepping straight out of Roald Dahl’s timeless story and Gene Wilder’s unforgettable portrayal, this set captures the whimsical magic of Wonka’s candy wonderland in colorful brick form. The build recreates the iconic chocolate river scene, complete with a flowing waterfall and the quirky Wonkatania boat ready to sail through sugary waters. Designed with adult builders in mind, the set falls under the 18+ line and packs in an impressive 2,025 pieces, offering a rewarding and nostalgic build experience. To bring the movie’s world to life, LEGO has included nine minifigures representing key characters from the film, making it easy to recreate memorable moments or dream up new adventures inside the chocolate factory. From the edible landscape to the detailed boat, every element has been carefully crafted to evoke the fantastical imagination of Willy Wonka’s world. For long-time fans of the movie and LEGO collectors alike, this release is a chance to merge two beloved worlds into one dazzling display piece. Whether you grew up watching the film or simply love immersive LEGO builds, this set looks like one golden ticket worth cashing in. The Willie Wonka and The Chocolate Factory Lego will be available exclusively at the LEGO Store starting September 15, 2025 (for members) and September 18, 2025 for everyone else for $219.99!

The LEGO set recreates the whimsical Chocolate Room from Willy Wonka and the Chocolate Factory, complete with colorful candy trees, oversized lollipops, and the iconic chocolate river flowing under a bridge. The Wonkatania boat is loaded with minifigures representing Willy Wonka, the children, and their parents, capturing the classic scene from the 1971 film. The box art highlights the vibrant build, showing the chocolate waterfall, candy details, and close-ups of the minifigures in action, all wrapped in a golden border design that ties into the theme of the Golden Ticket.

The Willy Wonka and the Chocolate Factory LEGO set has a substantial display size, measuring 19 cm (7.5 in.) tall and stretching 52 cm (20.5 in.) wide. Its wide footprint gives plenty of room to showcase the detailed Chocolate Room, including the flowing river, candy-filled landscape, and Wonkatania boat. The height allows the chocolate waterfall, bridge, and decorative elements to stand out, making the whole build feel like a fully realized scene from the movie.

The close-up details spotlight Willy Wonka with his signature top hat and cane, standing beside giant candy pieces and a toadstool, while Grampa Joe enjoys sweets from the candy trees around him. On the other side, two Oompa-Loompas appear with their green hair and brown overalls, perched along the rocky chocolate waterfall section, complete with a sugar sack and machinery details that add to the factory’s charm.

The Wonkatania boat is packed with detail, carrying Willy Wonka and the golden ticket winners under a striped canopy as they float along the chocolate river. Each minifigure is seated with expressive faces, capturing the excitement and curiosity of the journey. An Oompa-Loompa is positioned at the front of the boat steering, while the surrounding build features oversized lollipops, colorful candy plants, and mushrooms that frame the riverbank, bringing the magical factory scene to life.

The set comes with nine minifigures:

• Willy Wonka
• Charlie Bucket
• Grandpa Joe
• Augustus Gloop
• Mike Teavee
• Veruca Salt
• Violet Beauregarde
• 2 Oompa Loompas

All nine minifigures from the Willy Wonka and the Chocolate Factory LEGO set are shown together, with Willy Wonka and two Oompa Loompas standing elevated behind the group. In front, the five children—Charlie Bucket, Augustus Gloop, Veruca Salt, Violet Beauregarde, and Mike Teavee—are each holding golden tickets, while Grandpa Joe rounds out the lineup. Each figure is styled to match their look from the film, with details like Wonka’s top hat, the Oompa Loompas’ green hair and overalls, and the children’s distinctive outfits.