Cobra-La Royal Guard GI Joe Classified Series In Stock on Target

I love when a figure starts popping up in the wild before we even hit its official street date, and that is exactly what is happening right now with the Cobra-La Royal Guard from the GI Joe Classified Series as collectors are finding him at Target well ahead of the planned March 2026 release, and from what we are seeing he does not appear to be register locked, which immediately changes the hunt strategy if you are still trying to track one down; we have been watching this release closely for a few reasons, starting with those early in-box shots that surfaced on eBay that had everyone doing double takes, then getting to see him in person at Toy Fair 2026 which only fueled the excitement, and on top of that the packaging artwork is handled by the incredibly talented John Giang, a friend of mine who continues to bring a distinct energy and detail to every project he touches, and knowing his art is wrapping this figure makes it feel even more special to see it start landing at retail; the Cobra-La Royal Guard, as seen in G.I. Joe: The Movie, has always had that otherworldly presence within the mythos, and seeing that design translated into the G.I. Joe Classified Series format has clearly resonated because this one sold out within hours online, which tells you everything you need to know about demand, and now that an image of the UPC has surfaced, Target might honestly be your best shot at landing him, so if you are heading out on the hunt, do not just rely on the shelf, ask an associate to scan the UPC and check the back room because these early drops can be unpredictable and sometimes that is exactly how you score one before the wider rollout hits.

March 11, 2026, Update: On Target.com

The Royal Guard is now on the Target’s website! AS of this update, he’s in stock for pick up and shipping but check stock status after the jump!

You can also purchase the Royal Guard at the following retailers below.

Here are some in-box shots of a lucky collector who scored the figure early!

The barcode scans up at the Target store and it has a DPCI 087-26-4391 and TCIN 94744408.

Here is the UPC and if you take this to the physical store an associate can scan this for you and help you find it in the back room.

Toy Fair 2026 Booth Images

The figure is arranged with multiple accessories along the side panel, including additional bladed weapons and alternate hands. The extra head sculpts are positioned above the torso, clearly visible through the front window, while the figure stands centered in the tray with the red and bone detailing fully on display. Seeing the boxed version right behind the loose sample really shows how much gear is included in this deluxe release.

The Cobra La Royal Guard features layered red armor with bone colored organic sculpting running across the chest, shoulders, thighs, and shins, giving the figure a textured, almost coral like finish. The helmeted head has a gold crest with sharp ridges and large metallic blue compound style eyes, while the gray underbody shows ribbed mechanical detailing through the torso and limbs, and I really like how that black soft goods cape drapes cleanly behind it. In hand are jagged bone inspired weapons, and the extra unmasked pale blue head sculpt with bared teeth adds another display option that I can already see collectors swapping out.

The Cobra La Royal Guard stands on display with those massive translucent teal wings flared out behind him, and I love how the veining is sculpted throughout each panel. His red armor is layered with raised organic patterns in a pale bone color that crawl across the chest, shoulders, and thighs, while the gray ribbed torso peeks through at the midsection and upper arms. He grips a long staff topped with a jagged, crescent style blade, and even at a glance you can see the segmented gauntlets and textured shin guards bringing out that alien design.

Official Images

Inside the packaging window, the Cobra La Royal Guard is secured in a molded tray with the wings positioned behind the figure and the alternate heads and weapons arranged around him. The box front displays the large character artwork along the side panel, and the figure stands centered with the staff and curved blade accessories neatly packed beside him.

Displayed outside the box, the full accessory spread includes two large translucent green wings, multiple helmeted head options, an unmasked head, the long staff with antler-style blade, two curved blades, a pistol, and additional red armor pieces for swapping. The soft goods cape hangs cleanly from the shoulders, and the layered red chest armor with cream accents is clearly visible against the gray base suit.

The back of the packaging features illustrated artwork of the Cobra La Royal Guard in flight, complete with wings and bladed weapons, and portrait callouts of the alternate head sculpts along the side. In the companion image, three guards advance forward with staffs in hand, capes flowing behind them, creating a unified squad display.

This image shows the staff held upright while the wings are fully extended, and the bright green translucence contrasts sharply with the red armor. The alternate head and helmet pieces are displayed nearby, including the blue-gray unmasked head and the insect mask with red striping. The explosive effect in the second shot frames the guard mid-air, wings spread wide and blades out.

The back view highlights the translucent green wings attached behind the shoulder area, and I like how the veining is sculpted into the plastic to mimic insect wings. The black soft goods cape drapes down in a wide triangular shape, adding depth behind the figure. In the alternate shot, the guard crouches with dual curved blades drawn, showing off the clawed, organic shapes of the weapons and the red striping on the helmet.

With is alternate head, the Cobra La Royal Guard reveals a bald, blue-gray head sculpt with sharp cheekbones, narrow eyes, and a stern expression that completely changes the personality of the figure. The red armor remains consistent with layered shoulder pads and textured gauntlets, while the lower legs feature matching red shin guards over gray. In the second pose, the guard plants his feet and aims the long staff forward, showing off the segmented detailing along the shaft and the curved blade at the base.

The Cobra La Royal Guard stands flanking Pythona, and I love how the red armor plates are layered over the gray ribbed under-suit with those bone-like cream accents crawling across the chest and shoulders. The insect-inspired helmet features textured compound-style eyes in blue and red with a tall crest rising up the center, and each guard grips a long staff topped with antler-shaped blades in a pale bone color. Pythona’s green skin and sharp facial sculpt pop against her dark hooded cloak and deep purple bodysuit, creating a striking contrast between the organic, almost alien armor of the guards and her sleek look.

In-Box Images

This packaged shot gives us our first look at the Cobra-La Royal Guard figure, shown standing upright in the tray with a striking red and gray color scheme and layered organic armor textures running across the torso, arms, and legs. The sculpted chest and shoulder sections feature raised, vein-like detailing, while the gray limbs and red gauntlets break up the look with clean color separation, and the exposed gray head shows a sharp grin with defined facial lines. The accessories are packed tightly around the figure, including multiple wing and armor parts and his classic sword in a pale bone color with jagged edges, along with several alternate heads that offer different expressions and helmeted looks, all clearly visible through the window and giving a solid sense of how much can be swapped straight out of the box.

The back of the box shows a full photo of the actual Cobra La Royal Guard figure, giving us another clear look at how it appears fully assembled with the parts attached. The wings extend outward with layered vein detailing, contrasting against the red and gray body armor, while the weapons are shown in use. Along the side, the alternate heads are pictured individually, including different facial expressions and a helmeted option, making it easy to see how the look of the figure can be changed once everything is out of the package.

The side panel features a dramatic illustrated Cobra La Royal Guard shown mid flight, with the segmented armor and insect like wing structure rendered in layered reds, blues, and organic textures that feel very alive. The face design, glowing eyes, and biomechanical detailing lean heavily into that surreal Cobra La aesthetic, with sharp lighting and color contrasts that really sell the alien nature of the character. Based on the visual style and execution, we believe this artwork is by John Giang, matching the same look he brought to the previous Cobra La box art, and it fits perfectly with that established visual language.

Along the side of the box, a vertical column of small green icons highlights the Cobra-La Royal Guard’s abilities, presented as simple symbols rather than text as usual.

Cobra-La Royal Guard Digital Render

The GI Joe brand panel at NYCC 2025 also gave us a new render reveal of the Cobra La Royal Guard and confirms that the code name “Rudy DLX” corresponds to the Cobra-La Royal Guard in the Mainline Deluxe assortment.