Cobra Rattler HasLab GI Joe Classified Series SDCC 2024 Booth Images
On July 25, 2024, the Joe team both launched and revealed their next GI Joe Classified Series, which was the heavily rumored Cobra Rattler! We were happy to see that this rumor came true and the Cobra Rattler HasLab is a thing of beauty! The fans also think so as the Rattler has already fully funded our Cobra Rattler HasLa in less than 24 hours and the the first stretch goal, the Cobra Airborne Squadron Patches, has already been unlocked! As Cobra Commander was reporting, “The Cobra Airborne is readying for launch but needs your assistance to fund its crowning achievement of aviation ingenuity. M.A.R.S. Industries, in concert with HasLab, has developed a 6-inch scale G.I. Joe Classified Series Cobra Rattler Ground Attack Jet. In order to initiate our takeoff sequence, we are in need of 9,000 backer orders by the end of the Campaign. For each HasLab vehicle you pledge, you’ll receive a Cobra Rattler jet along with an action figure of Flight Commander Wild Weasel featuring premium deco, detailing, and articulation for poseability. This crowdfunded project will run from July 25th, 2024, to 11:59PM ET on September 9th. If successful, the project is expected to begin shipping in Fall 2025.” We were able to take photos over a couple days time and we are happy we came back to the booth each because the Rattler had a different look each day so let’s dive into to the pics!

The scale of Rattler is massive and from nose to tail, nose Cobra Rattler measures 33.53” (851.78MM) long, over 2 and half feet. Wheels down, it stands 9.88” (250.9MM) tall with a wingspan of 32.04” (357.71MM) wide. They did not show the Rattler folded up but but the width shrinks down to 15.26″.


Modeled after the Fairchild Republic A-10 Thunderbolt II, affectionately known as the “Warthog,” the A-10 is one of the most iconic and effective ground-attack aircraft in military history and the Cobra Rattler is one of the iconic planes in Cobra’s airforce!


Getting a closer look at the loadout, the Rattler can carry a set of 5 bombs on the ends of the wings and the configuration looks outstanding! The Joe team also thought of everything as they added a ladder so that a Cobra mechanic could climb up on the wing and repair the engine.


One the second day, the Joe team equipped the Rattler with the blast effects and if this does not sell you on this then I don’t know what will (oh wait, you are getting the Rattler for the patches!!!). With blast effects coming from the rocket, gatling gun and engine, the Rattler looks like an amazing showpiece.

Here are some alternate looks at the blast effects and they look outstanding! The missiles look like they are actually firing and the colors and sticker designs is a nice nod to the vintage Rattler.


There are also blast effects on the gunner position and the hatch has a cool design as it is not a clear piece of plastic like the vintage design but it has some criss cross peices that make it look like it is reinforced steel! The damaged battle panel looks so realistic with the holes, carbon scoring, and paint that is missing, like it just came back from taking heavy fire! The rivets around the entire plane give the Rattler defining lines that make the vehicle stand out even more.


The engine detail is one of my favorite parts of the Rattler! The engines look real and they have some paint apps on the wiring to give it that extra realism.


There are also other panels that fold down, including the ammunition chamber for the Gatling gun. There are also warning and danger signs all of the Rattler, which is also a nod to the vintage design.


Wild Weasel, the Baroness, and the Cobra Gunner look amazing! The Baroness uses all new tooling and we are happy to see her as the last unlock so let’s get this baby past 18K backers!



Cobra Rattler HasLab Campaign
There were heavy rumors leading up to San Diego Comic Con 2024 that the Rattler was going to be the next HasLab for the GI Joe Classified Series line. About one hour before the GI Joe panel kicked off, the Joe team revealed and launched the HasLab Rattler with the amazing video of the Cobra Rattler HasLab! They also posted the following on their Instagram page:
Your antissssipation is finally over, Cobra Airborne recruits. The time for action is NOW! Cobra is taking to the skies with our Cobra Rattler Ground Attack Jet HasLab Campaign. If successful, with each Campaign pledge you’ll receive a 6-inch scale Classified Series vehicle and Wild Weasel action figure. Hasbro Pulse has all the requisite particulars concerning our masterpiece of the destructive arts along with our ingenious schemes for Unlock Tiers. Well, what are you nitwits waiting for? Go fund my jets so I can lay waste to G.I. Joe forever! Hasbro Pulse is offering you the opportunity to back the proposed Crowdfunded Haslab: G.I. Joe Classified Series Cobra Rattler Ground Attack Jet. The offering for $324.99 and the plus applicable taxes in the U.S.. Standard shipping and handling to the contiguous United States included for Hasbro Pulse Premium members. Shipping and handling charges will be calculated at the time of checkout for non-Hasbro Pulse Premium members. No P.O. Boxes. See local HasbroPulse.com for regional pricing and shipping and handling information. If this campaign reaches its minimum goal of 9,000 backers by that date, your payment method will be charged. Orders are estimated to ship Fall 2025.
July 27, 2024: Cobra Airborne Squadron Unlocked
The Cobra Rattler surpassed 11K backers, unlocking the Cobra Airborne Squadron patches.

July 25, 2024: Cobra Rattler HasLab Funded
Well it’s no ssssurprise we have sssscores of new recruits for our Cobra Airborne lining up for the opportunity to join our cause. They’ve already fully funded our Cobra Rattler HasLab in lessss than 24 hours. Once we reach 11,000 backer orders those brave recruits will unlock the first sssstretch goal: Cobra Airborne Squadron Patches. Let’ssss continue our steady ascent, shall we, and rocket through any enemy flak to ssssoar past Tier 1 and beyond. I see clear skiessss ahead. Cobraaaaaaaaa! Hasbro Pulse is offering you the opportunity to back the proposed Crowdfunded Haslab: G.I. Joe Classified Series Cobra Rattler Ground Attack Jet. The offering for $324.99 and the plus applicable taxes in the U.S.. Standard shipping and handling to the contiguous United States included for Hasbro Pulse Premium members. Shipping and handling charges will be calculated at the time of checkout for non-Hasbro Pulse Premium members. No P.O. Boxes. See local HasbroPulse.com for regional pricing and shipping and handling information. If this campaign reaches its minimum goal of 9,000 backers by that date, your payment method will be charged. Orders are estimated to ship Fall 2025.

Cobra Rattler HasLab Official Images and Unlock Tiers
The Cobra Airborne is readying for launch but needs your assistance to fund its crowning achievement of aviation ingenuity. M.A.R.S. Industries, in concert with HasLab, has developed a 6-inch scale G.I. Joe Classified Series Cobra Rattler Ground Attack Jet. In order to initiate our takeoff sequence, we are in need of 9,000 backer orders by the end of the Campaign. For each HasLab vehicle you pledge, you’ll receive a Cobra Rattler jet along with an action figure of Flight Commander Wild Weasel featuring premium deco, detailing, and articulation for poseability. This crowdfunded project will run from July 25th, 2024, to 11:59PM ET on September 9th. If successful, the project is expected to begin shipping in Fall 2025.

Cobra Rattler Details
Nose to tail, our Cobra Rattler measures 33.53” (851.78MM) long, over 2 and half feet. Wheels down, it stands 9.88” (250.9MM) tall with a wingspan of 32.04” (357.71MM) wide. A truly astounding achievement of design and manufacture.

In my designs I endeavored to be cognizant of the space limitations such a craft could present for those hoping to house a squadron of Cobra Rattlers. Not every locale can support a full runway or hangar for storage. The wings assuredly possess the ability to manually pivot for VTOL (Vertical Take-off and Landing) posing of the jet. In addition, I have introduced the new capability to fold the wings upright when the release is de-pressed. That feature reduces the wingspan by half minimizing it to a mere 15.26” (387.73MM) when no ordnance is present. The upright folded wings increase the overall height to 13.96” (357.22MM), ideal for shelf-storage alongside your HasLab H.I.S.S. fleet.

Entry to the cockpit comes via the stowable boarding ladder with foot peg which slides out of the fuselage. The rear of the two-part canopy hinges up granting access to the artificial snake-skin pilot seat, state-of-the-art controls, and illuminated Heads-Up Display (HUD). The cockpit which can accommodate most Classified Series figures features a 3-point harness, articulated control stick, and throttle. At the push of a single button, you can control the lighting features of the Cobra Rattler, turning on landing lights, the cockpit instrument panel display, as well as the separate Gunner Turret HUD. It also illuminates the cockpit Damage Warning Indicator and flick-ering battle damage as revealed by the swappable armor hull plating.

Its bomb and missile accessories give the Cobra Rattler the clear Ground Attack advantage, however, I’d be remiss in not providing our aircraft some means of engaging in dogfight combat. The Gunner Turret features a hinged canopy, 3-point harness, illuminated targeting HUD, and articulated control stick. The turret of the Twin 20MM Multiple-Fire Cannon accessories rotates 360 degrees, and the barrels pivot up and down in unison enabling a Gunner to strafe enemy combatants with ease and deadly precision.

At each pilot’s disposal is a vast array of armaments to pound the Joe forces to rubble. 12 removable pylons attach under the wings offering dog bone connections to customize your jet’s weapons loadout. Choose from:
- 2 Sistrum Cluster Bombs with visible bomblets
- 2 70MM Precision-Guided Rocket Launchers
- 2 AEA-56 Quick Thrust Short-Range Missiles
- 2 EO-118 Electro Optical Renegade Missiles
- 2 Thermonuclear Bombs
- 2 Bomb Racks which hold 6 total PL-MI84 Unguided Bombs
But no Cobra Rattler would be complete without its Rattle. The manual thumb wheel rotates the muzzle of the Kerry CDV-9B “Jawbreaker” Nose Cannon providing a cacophony of 30MM fire

To simulate the thunderous results produced by the Cobra Rattler rocketing through the sky or its destructive munitions, the Campaign’s base offering includes blast effects in varying sizes usable throughout the Classified Series line:
- 2 Large Blast Effects with a 6.3MM peg and a side dog bone connection which can attach to the back of the engines or missile accessories or one of the dog bone ports
- 2 Medium Blast Effects with a 6.3MM peg
- 2 Small Blast Effects with a 2.5MM peg which can attach to the “Jawbreaker” Cannon and the Turret Guns
- 2 Small Blue Laser Beams with a 2.5MM peg



The exquisite detail and craftsmanship inherent in the Cobra Rattler evince themselves with several access panels that reveal its inner-workings. The aforementioned port-side battle-damaged plating readily swaps with an unmarred panel to meet your display and posing desires. Starboard side, a hinged panel reveals the Jawbreaker’s mechanisms and ammunition detail. An additional removable ladder affixes to either wing granting a posed figure access to the hinged engine cowlings and the turbofan engine detail beneath. Marvel at the technological superiority of the M.A.R.S. Industries-designed manually-spinning fans, compressors, turbines, and the combustion chamber.

My undeniable genius encompasses not only the design of the Cobra Rattler itself, but also the multiple means of exhibiting it. The base offering of each vehicle includes a gorgeous multipart transparent Display Stand measuring 7.64” (194MM) high x 11.34” (288.02.MM) deep x 7.08” (179.55MM) wide. The tapered attachment block enables posing the jet taking off, dive-bombing, or banking. Remove the attachment to position your Cobra Rattler flying level. Along either side of the stand are 8 total dog bone pegs to pose missile or bomb accessories in flight, or for simple storage. The sliding drawer of the base offers additional capability for stowing armaments or blast effects.

Unlock Tiers
I’ve little doubt we shall receive more than sufficient backer orders to successfully initiate production on our Cobra Rattler. To incentivize mass production at HasLab, however, we are including Unlock Tiers with supplementary enhancements to the base offering should higher order levels be achieved.
- 11,000 Backer Orders to unlock Cobra Airborne Squadron Patches
- 14,000 Backer Orders to unlock the Cobra Rattler Gunner Action Figure
- 18,000 Backer Orders to unlock the pilot Baroness Action Figure



Unlock 1: Cobra Airborne Squadron Patches
Demonstrate your fidelity to Cobra by affixing these Squadron Patches to a flight jacket or other item from your personal wardrobe. The Cobra Airborne insignia patch with motto is donned by all successful recruits. Will you be assigned to the 84th Squadron Flyswatters charged with eliminating pesky attack copters? Or do your skills align more with the Cobra Fighter Command Z06 Squadron – The Fearsome Fangs – who specialize in rending tanks asunder? 11,000 Backer Orders grant you proof of membership among the top guns of Cobra Airborne with these exclusive Squadron Patches.



Unlock 2: Cobra Rattler Gunner
While my automated fire controls surpass the capabilities of most of the faceless rabble of the Cobra ranks, some can and do rise to the occasion behind the turret sights. Unlocking the Cobra Rattler Gunner Action Figure with 14,000 Backer Orders allows you to unleash a barrage of blue laser fire. The Gunner figure comes with alternate head and neck, helmet, air hose which connects to the flight suit, and weapon accessories.

Unlock 3: Baroness
Armed with a brilliance matched only by her taste for vengeance, the Baroness in flight suit, offers another skilled pilot or gunner Action Figure to complete the Cobra Rattler offering should the campaign reach its inevitable conclusion with at least 18,000 Backer Orders. The Baroness figure, featuring all new tooling, comes with helmet, flight vest, air hose which connects to the vest, her iconic glasses, head set, two alternate hair styles, and weapon accessories.

Here is the total package if all unlocks are achieved!

You can back the Cobra Rattler HasLab here!
Complete Your GI Joe Collection
Be sure to check out our GI Joe shop pages where we’ve curated figures from Classified Series all the way down to the 1980’s Vintage line and more so you can find the figures you need easier!








