Mattel DC Universe Kids Line Toy Fair 2026 Tour and Hands on Demo

As part of the Mattel Creators Breakfast at Toy Fair 2026, we had the chance to get hands on with the new DC Kids line, and I’ve got to tell you, seeing these in person while snapping our own images and watching the action features in real time was a totally different experience than just scrolling through photos. Mattel walked us through live demos right there in the booth, showing off how these figures are designed with interactive play in mind, and it was clear this line is built for the next generation of DC fans. We were able to capture Superman, Batman, The Joker, The Flash, and Green Lantern up close, and what really stood out to me was how the bright, expressive sculpts and recognizable costumes translate when you actually press the buttons, trigger the motions, and hear the sounds. There is something energizing about being invited into that kind of preview setting, camera in hand, as the Mattel team showcases the play features and explains the thinking behind the line. The scale feels approachable for kids, the styling leans into classic comic book roots, and the action elements add that extra layer of fun that you can only fully appreciate when you see them demonstrated right in front of you. Being there in the Javits Center, getting that personalized walkthrough, and documenting it firsthand made this reveal feel even more special, and I genuinely cannot wait to share more as these DC Kids figures roll closer to release.

Superman

Superman holds a large twisted beam up over his shoulder, with a bright yellow belt and red trunks breaking up the blue, while the red cape drapes behind him and that signature curl falls right over his forehead as he stares straight ahead.

Superman is shown here with a metallic silver chest armor piece layered over his classic blue suit, featuring sculpted panel lines and a raised emblem detail in the center.

Joker

The Joker features a bright green slicked-back hairstyle and a wide, exaggerated grin with sharply painted lips and exposed teeth, giving him a dramatic facial sculpt.

He wears a bold pink suit jacket over a green shirt and orange vest with a black tie, gripping a chunky purple blaster with a big grin!

The Flash

The Flash is done in a bright red suit with a white chest circle and yellow lightning bolt emblem, along with yellow boots and belt that break up the red nicely.

He features yellow lightning ear pieces on his cowl, translucent yellow lightning effects at his feet, and a clear display stand attached at the waist to simulate a running motion.

Batman

Batman is shown in a gray suit with a dark bat emblem across his chest, blue cowl, gloves, boots, and a flowing blue fabric cape that pools behind him. He has a bright yellow utility belt with sculpted pouches and holsters, holding a small black blaster.

Additional yellow bat-shaped accessories are displayed on sprues behind him.

Green Lantern

Green Lantern features a black suit with bright green shoulders and gloves, topped with a translucent green chest armor piece that has circular sculpted detailing in the center. He comes with oversized translucent green constructs, including a massive gauntlet-style fist and a large blaster attachment, both plugged onto his arms while he’s supported by a clear display stand.

We leanred that anything green in this line will glow in the dark so that is a super cool feature that kids will love!

Jokerized Batman

This Batman variant with a Joker face is done in a deep purple suit with a bright green bat emblem on the chest and matching green stitched detailing along the sides of the torso. He wears a yellow utility belt and black fabric cape.

As the Joker would, and comes with multiple alternate face plates that are displayed in front, including a a Batman with a blue cowl, Flash, and Green Lantern.

Here is a video walkthrough of the Core figures by the Mattel rep:

Action Feature Figures

This was fun demo as the rep walked us through the figures and also gave demos of the various action features that are both fun and inovative.

Battle Armor Batman

This Batman has a bulky armored black suit with layered panel sculpting across the chest, arms, and legs, highlighted by a large yellow bat emblem that light up and matching yellow utility belt.

Press the bat emblem on his chest and the figure activates lights and sounds, bringing the armored suit to life with an illuminated symbol and built-in audio effects. The helmet is also removable, revealing Bruce Wayne’s masked head sculpt underneath, so you can display him fully suited up or with the helmet off for a different look.

Feature Batman

Here he is mid demo as you press his waist and the figure activates a squatting motion with a twisting action built in, paired with character sounds that trigger during play. The cape is removable, giving you the option to swap in battle accessories and change up his look depending on how you want to gear him up.

Feature Superman

Superman is shown mid demo as the Mattel team presses his legs to activate the feature, and you can actually see the moment where the green Kryptonite chains snap apart from his wrists. The translucent chains are molded in bright neon green plastic and connect to chunky black gauntlet-style restraints on both arms, and once the mechanism is triggered, they split cleanly to simulate him breaking free.

At the same time, his eyes illuminate in red, paired with built-in character sounds that fire off as the action feature engages. The figure is dressed in his classic blue suit with red cape and chest emblem, and the play pattern is clearly designed around that iconic Superman strength moment, combining light-up eyes, audio effects, and a breakaway accessory into one interactive feature.

Here is a video walkthrough of the action figures with action features by the Mattel rep:

Robin and Cycle

Robin is shown riding his cycle, which is Bat-Link compatible. The bike can be placed inside the Batlink Mobile by opening up the larger vehicle’s front section, allowing the two to connect and interact as part of the nesting feature, which we’ll show next.

Bat-Link Mobile

The Batmobile features a modern gray design with bold yellow accents, including yellow engine detailing along the sides and gold wheels that really pop against the body. It has an opening canopy with a visible driver’s seat for Batman, dual winged spoilers at the rear, sculpted missiles along the wheel wells and front hood, molded-in guns, and a bat symbol placed just below the front windshield.

The Batlink Mobile features a nesting play pattern where the front section opens up to reveal an interior cavity that can hold a smaller vehicle inside.

Once connected, the vehicles interact with each other so that when you roll the larger Batlink Mobile forward, it activates the built-in missile launch feature, creating a linked action between both vehicles during play.

The Bat-Link Mobile also includes a drone accessory that can attach to any compatible figure, and here it’s mounted onto Batman’s back. The drone can be removed and placed inside the Batlink Mobile for storage, or connected directly to the vehicle itself, giving you multiple ways to configure the setup during play.

Here is a video walkthrough of the Core figures by Mattel’s very own Steve Ozer: