She-Ra New Etheria Masterverse Official Images and Preorder

Huge thanks to toyhuntershollow for the heads up that the 40th Anniversary New Etheria Masterverse She-Ra figure will be going up for Walmart Collector Con. Along with Masterverse Vintage Collection Faker, She-Ra will be going up for preorder on March 13, 2025 at 7am during Walmart Collector Con March 2025 edition! It also appears that New Etheria She-Ra is not exclusive to Walamart as the she has also gone up for preorder on Entertainment Earth, who also uploaded her box front confirming the New Etheria branding!

Where to Buy

March 13, 2025: Walmart Collector Con Preorder and Official Images

She is confirmed as a New Etheria figure as the official description states, “”For the honor of Grayskull, I am She-Ra!” This MOTU Masterverse figure celebrates the 40th anniversary of the TV series, She-Ra and the Princess of Power. Designed at 7-inch scale with 30 points of articulation, this New Etheria edition of the most powerful woman in the universe is based on the vintage toy look and comes with an extra swappable set of hands, a removable soft goods cape with shoulder armor, a shield and a sword. The mythical warrior princess comes with the high level of detail collectors expect and is beautifully packaged in a window box suitable for display. This New Etheria She-Ra will make a great first MOTU figure or an addition to any Masters of the Universe collection. Suitable for MOTU fans ages 6 years and older.”

• Celebrate the 40th Anniversary of the TV series, She-Ra and the Princess of Power, with this MOTU Masterverse action figure of She-Ra, designed in a New Etheria edition at 7-inch scale with deluxe details.
• For the Honor of Grayskull! She-Ra stands with the powers of New Etheria against the Evil Horde, and protects the boundaries of the universe from an invasion.
• With 30 points of articulation, this collectable figure is ready for heroic moves and battle poses.
• Armed for action, She-Ra comes with a shield and sword and a shoulder armor attached to a removable soft goods cape. An extra set of hands provides display possibilities.

Toy Fair 2025 Reveal

She-Ra

Looking very different than the PoP version of the Masterverse She-Ra version 1, this version of She-Ra is clad in a stunning outfit and a soft goods cape.

According to her official description, they are calling her subline “New Etheria.” Huge thanks to Vex N Toys for the heads up! Here is her official description:

Masters of the Universe® Masterverse She- Ra® Action Figure
SRP: $21.99/6Y+| Fall 2025
For the honor of Grayskull, I am She-Ra!” This MOTU Masterverse figure celebrates the 40thanniversary of the TV series, She-Ra and the Princess of Power. Designed at 7-inch scale with 30 points of articulation, this New Etheria edition of the most powerful woman in the universe is based on the vintage toy look and comes with an extra swappable set of hands, a removable soft goods cape with shoulder armor, a shield and a sword. The mythical warrior princess comes with the high level of detail collectors expect and is beautifully packaged in a window box suitable for display.

Images from Mattel’s Masterverse display from New York Toy Fair 2025 are below.

Getting a closer look at the figure, She-Ra’s outfit has so much detail and paints a different version of her, which is a welcomed addition the line. She is pictured with her sword and Shield!

Here we get a nice view of the back and you can see here amazing hairdo!